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In 2004, Anna Devathasan and Jenny his two New Zealand students of 14 years, participating in an exercise diligently education: analysis of the vitamin C content of the drink 'Ribena . Yes This is a drink made with cassis, ideal for children because it "contains four times the vitamin C of oranges", as the GlaxoSmithKline, a company that produces it.

A experiment concluded, Anna and Jenny looked at each other and say, "Oh my god! But here in vitamin C there is not even a shadow." So what do they do? "The Commerce Commission should be aware of this infringement! It 's a scam, we deliver the results and see what they tell us!"

Three years later, that a few days ago, the multinational GlaxoSmithKline is sentenced in a court in Auckland to pay a fine of $ 316,000 for advertising ingannevole. Ma non è tutto! La corte ha ammesso la responsabilità per 15 infrazioni fra il 2002 e il 2006 per testi pubblicitari non solo inesatti ma completamente falsi.
Il rischio è che per i "poveri ragazzi" della GlaxoSmithKline il tutto si traduca in una multa di... 3 milioni di dollari neozelandesi, o meglio 1 milione e 600mila euro.

Complimenti al senso civico delle due giovani studentesse e... magari diffidiamo di un'azienda che decide di fregare i suoi "finanziatori" finchè non la beccano!


References:
http://www.smh.com.au/news/business/ribena-case-likely-to-leave-public-feeling-less-cordial/2007/03/28/1174761565295.html
http://www.guardian.co.uk/international/story/0,, 2044171.00. html
http://www.bloomberg.com/apps/news?pid = 20601081 & sid = au6g25W3_CuY & referer = Australia

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The Imaginary Invalid

We are not citizens, we are consumers , carriers need to be met. If we had not, someone invents them for us. The trick, well known and rather depressing in itself, is even more bleak if applied to our health.
I am referring to the increasing medicalization of "normal" that no one would have dreamed of curing, thirty years ago, and which today have become disorders: from shyness to menopause, from excessive hair loss to the liveliness of children.
A drug for every state of mind: just call sign. Then the symptom is the disease and that's it: the healthy become sick. To treat.
The Anglo-Saxons called this process " disease mongering" (translated into Italian as "marketing of disease) and for some time the trade press devotes space to this theme with articles websites ( www.diseasemongering.org ).
Per difendersi da questa “patologizzazione” del normale che è diventata un vero e proprio business per le aziende farmaceutiche, associazioni di consumatori e comunità scientifica hanno messo in campo una capacità dell’essere umano che fortunatamente non è ancora divenuta un sintomo: l’ironia.
Il British Medical Journal , lo scorso anno, aveva denunciato una pericolosa e sconosciuta sindrome da pigrizia, letale nei casi più gravi, nei quali gli ammalati smettevano di respirare per mancanza di stimoli, e qualche giornale, anche in Italia, aveva preso sul serio la notizia, senza far caso che lo scopritore della fantomatica sindrome era l’ineffabile dottor Leth Argos e la cura proposta l’infallibile indolebant...
Anche le associazioni dei consumatori americane non sono state a guardare e hanno davvero fatto le cose in grande: hanno inventato non solo una malattia ( Dysphoric Social Attention Consumption Deficit Anxiety Disorder ) e la sua cura, ma anche tutta la campagna di marketing che lo accompagna, dagli spot televisivi, al sito di supporto, al questionario di autodiagnosi con domande alle quali è difficile rispondere negativamente («Preferisci le cose nuove alle vecchie? Pensi che la vita sia più facile quando si hanno maggiori risorse rispetto agli altri? Ti sembra di non essere più giovane come un tempo?»), scoprendosi malati.
So if you experience symptoms "unusual" as concerns, fatigue, state of tension, lack of sleep, stress at work and at home, lack of interest in activities once appreciated, the only hope is the Havidol ( www. havidol.com ), the only drug approved for the treatment of dysphoric Social Attention Consumption Deficit Anxiety Disorder , a brand new anxiety disorder that afflicts millions of people around the world, unaware of being ill.
Havidol can be taken forever, no need to stop drinking alcohol, can lead to extraordinary thoughts, interspecies communication (!!!), excessive salivation and increase its effectiveness immediately after taking it is necessary to carry out normal physical activities (and the image on the site, takes an athlete struggling with climbing a rock wall). Grotesque statements that do to the thousands of side effects listed in the package inserts.
Despite the paradoxical situation a number of people are affected by the newly discovered disease and sent to the site required for a supply of Havidol ...

(image from the site www.blueandjoy.com ... let us jump !)

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Leo Hickman

The gentleman to whom it is dedicated envi post is a Guardian journalist, wrote a book entitled "stripped bare my life, my year Trying to live ethically" and you can find his articles on the site of the International , weekly which collects newspaper articles from around the world. I would not recommend a reading in particular, but I suggest you scroll down the list of his articles, you should find something that interests you. Try it!

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Corporate Responsibility

As promised, I made to dig into the network, but it needs more time to be thoroughly examined, in particular, this magazine aims to gather all the trends of the companies that act in such a way that "people from seeing of your action are compatible with the permanence of an authentically human life on earth .

It 's true that in many cases companies are talking, and elsewhere were quick to judge positively, but this does not imply that the exemplary care that seeks to create, is a bit as it was mentioned on Radio: It is the 'ethics to enter into the budget. The magazine sites dela

C orporate R esponsability are www.competic.it and http://www.cr-magazine.it/cr/ .

is investigating a variety of topics ranging from transport and mobility, technological choices to make saving less futuristic and abstract than it looks, I'll try to read all the inputs that damage and how to post comments that are deemed useful, if you have naturalemnte time I urge you to contribute.

Meanwhile, I could not advertise this event www.energethica.it 24 May 26 in Genoa, futile any positive commentary.

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SE MOHAMMED IS NOT THE MOUNTAINS ... AND

It is naive to think that the choices policies, particularly at the macro level, are geared towards protecting the interests of the community. The first interest protected is that of economic power, and then move forward if resources get the rest. View that adjectives such as "moral" and "ethical" do not have much power in the rooms that matter, is to welcome the concept of "environmental accounting", which brings seemingly distant worlds and the conflicting interests as the economy and environment .

The term "environmental accounting " has the following three meanings depending on the context in which it is applied:

• environmental accounting in the context of national accounts: refers to the natural resource accounting, which may include statistics on national or regional level in terms of: costs, capacity, quality and value of natural resources, whether renewable that non-renewable
• environmental accounting in the context of financial accounting: typically refers to the preparation of financial reports directed to external audiences whose construction is based on Generally Accepted Accounting Principles;
• environmental accounting as an aspect of managerial accounting: is used by managers to make capital budgeting decisions, for the determination of costs, the decisions of the process or product design, for performance evaluation and decision making forward-looking strategy.

In the first sense of the term, major projects have also been made in the Italian reality. (see http://ww4.comune.fe.it/clear-life/ , Emilia Romagna trooooppo is always on ...).

are particularly interesting from my point of view the second and third point, which they see as a set of corporate accounting practices of management accounting information with which to incorporate environmental costs and benefits in decision making processes of the company.

Historically, companies do not take into consideration during the processes of management and investment decisions and environmental aspects. One reason for this attitude is that, typically, the accounting systems do not explicitly show the frequency and consistency of environmental costs which the company claims during normal operation. Moreover, in general, these costs are not properly allocated to each product or process that produces them. This implies the great danger of making wrong choices in terms of marketing mix (incorrect assessment of the contribution of product) of capital budgeting and development strategies of new products. Also, often, to analyze the environmental costs, identify which are the activities that generate them, and delete them (eg. Eliminate the use of dangerous substances) also leads to a reduction in costs for the management of safety and health work (eg. reduce the cost of information and training, management and handling of materials used).
not forget the impact that bad "environmental image" can have any image and brand of (green is a trendy word!). All companies of any size, can improve their performance by taking into account environmental impacts, and the related economic and financial effects, their decisions and actions.

As sad as it may seem to think that just putting the problem in economic terms, so costs and benefits, is the key to increase the sensitivity of the economic and productive (and thus political) to the environmental problem.

Not all companies have an ecological conscience. But a budget.

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be consumed preferably


The first step is to know to decide, right here is the list of major corporations "of the shopping cart (a taste), and through financial instruments become entangled in the white illusion of competition. A mirror broader
meet him at this link where the author has cataloged many useful info by digging into the network and doubts about their "legitimate" work.
The concept that a large company is using altre aziende é del tutto "economicamente giusto", ma a me pone molti interrogativi, gli stessi che potrebbero venire o sono già balenati nella vs. mente. Se a pagare é pantalone, a ricevere chi é?

Nestlè :
Acque minerali e Bevande : Claudia, Giara, Giulia, Levissima, Limpia, Lora Recoaro, Panna, Pejo, Perrier, Pra Castello, San Bernardo, San Pellegrino, Sandalia, Tione, Ulmeta, Vera, Acqua Brillante Recoaro, Batik, Beltè, Chinò, Gingerino Recoaro, Mirage, Nestea, One-o-one, San Pellegrino, Sanbitter.
Dolci, gelati, merendine : Le ore liete, Cheerios, Chocapic, Fibre 1, Fitness, Kix, Nesquik, Trio, Kit Kat, Lion, Motta, Alemagna, Kisses, Cioccoblocco, Galak, Perugina, Smarties, Antica Gelateria del CorsoCacao, coffee and dairy products: Perugina Chocolate, Nescafe, Malt Kneipp, Orzoro . Meat and fish
: Vismara, Sea Fresh, Frozen Foods, Fruits and vegetables (including pickles): Condipasta, Condiriso, Berni, the Valley of OrtiLatticini and yogurt: My Cheese, Fruit joy, Fruttolo, LC1.
oil and derivatives: Sasso, Sassonaise, Maggi.
Milk powder : Guigoz, Mio, Nidina, Nestum.

Philip Morris (food) :
Kraft, Farms Osella, Mozary, Invernizzi, Invernizzina, Jocca, Linderberg, Lunchables, Maman Louise, Jacobs coffee and Hag Simmenthal, inspiration, Lila Pause, Tender Milka, Terry's, Caramba, Faemino, Splendid, Cote d'Or, Baika, Dover, Gim, Philadelphia, Sottilette, Susanna, Reading, Mato-Mato.

Unilever (aparentemente less familiar controls more than 90% of the market in india) is known to be caused by use of animals in experiments, and of course treatment of workers' union-busting. "
Food Lipton Ice Tea, Bertolli, Dante, the olive Rocca, San Giorgio, Friol, Sorbetteria Ranieri, Calvi, Mayo, Top-down, gold leaf, Algida, Carte d'Or, Eldorado, Magnum, Solero, Findus, Genepesca, Igloo.
Chemistry Coccolino, Bio soon, Omo, Surf, Swift, Cif, Lysoform, Vim, Mikan, Vive la vie, Gradina, Maya, Rama, Axe, Clear, Denim, Dimension, Durban's, Mentadent, Pepsodent, Rexona.
Procter & Gamble
Range, Lines, Tampax, Bounty (paper towels), Time Lines Without water, Dignity, Linidor, Pampers, Lenor, Ariel, Bolt, Dash, Tide, Nelsen, Ace, Ace Gentile , Baleno, Febreze, Mr. Clean, Mr. Green, Spic & Span, Thunder, Viakal, Pringles, Infasil, Heald & Shoulders, Keramin H, Oil of Olay, AZ, Topexan, Infasil, Dove, Swiffer cloths.

thank's to www.fenice.info

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I doing? Uranium


All of us, but just all, even I must admit :-(
produce every day and often without knowing it, a lot
'emissions of pollutants!

"What happens?

Simple: everything we do consumes energy. If
manufacture a product, we use energy.
Se gestiamo un’attività, usiamo energia.
Se stiamo in casa, usiamo energia.
Se usciamo di casa, usiamo energia
E le materie prime più usate per produrre energia, attualmente,
sono petrolio carbone e metano, che bruciando, emettono anidride carbonica,
oggi troppa per il nostro pianeta.

Che fare?"

Prima di tutto prenderne coscienza ed è per questo che vi propongo una gitarella su www.impattozero.it , un sito davvero interessante, ricco di ecoconsigli, proposte concrete e un aiuto per calcolare il proprio impatto energetico.
Si parla di macchine, di case, di uffici, della nostra quotidianità, un’approccio concreto e costruttivo che evidenzia il problema ambiente nell'ottica di risolverlo.

Si può ancora fare qualcosa, l’importante è iniziare subito!!!

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ethical? It matters little!


Centrale di Three Mile island from INL

Il post sui fondi della Banca Etica ha aperto un piccolo dibattito sull'eticità del nucleare, un argomento del quale spesso si straparla sui giornali.
Senza soffermarmi troppo sul tema, vi riporto alcune informazioni pubblicate in un articolo di Arthur Dahl sul sito dell' International Environment Forum , al quale rimando per ulteriori approfondimenti.

Come potrete leggere l'alternativa del nucleare è lungi dall'essere la panacea alla crisi energetica e ambientale, e alla luce delle considerazioni esposte nelle prossime righe non merita nemmeno troppa considerazione: che siate moralmente pro o contro, è come se avessimo un tumore al cervello e prendessimo un aulin per farci passare il mal di testa.

Si calcola che le riserve di uranio si esauriranno entro 40 years ( ndt - which does not make a great alternative to oil ). The construction of nuclear plants also requires a high amount of energy and fuel and the risk of accidents is not to be underestimated. Also do not forget the cost of dismantling the old power plants: the plant at Three Mile Island in the U.S., where there was a small incident, it was estimated at 3-4 billion dollars.
predispoto Finally, no nation has a place of safe, long-term disposal of nuclear waste. The absolute disposal of waste deposited requires 10.000 years, 10.000 years in which daily confront the costs of that operation. -> Leave garbage around 10.000 years of future generations is not just to label as ethical.

For those not familiar premise that Arthur Dahl is one of the world's leading experts on the environment. Soon we will have video excerpts on the site of his last public address in Italy.

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Investment Funds



Today I found Etica SGR, a company that deals with ethical investment funds Banca Etica. Reading the various prospects of the funds proposed investment, I realized that in the "Fund Portfolio Value Leaders Balanced " there is something wrong ... between the companies referred Etica SGR "move" actions are 3M, Johnson & Johnson , Colgate-Palmolive, Anheuser Busch (BUD), Intel Corp, and many other companies difficult to label as "ethical." Council to oversee the rating http://www.transnationale.org/companies/johnson_johnson.php companies mentioned above and when you stop to throw up in disgust let a good laugh on the modern concept of ethics!

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Transnationale.org

you want to start to do some 'fleas companies which buy the products?
Before making a purchase may be interesting to know if the company were kidnapped by financing the trade unionists, has the Office of management covered in hair and giant panda download uranium in runs adjacent to the school ...

Transnationale.org is a super database full of information on major corporate, with an interesting section of "ethical rating" for each of them.

Not all information is free access (access annual for individual costs 45 €) but still worth a visit at least daily ...