We often complain about what corporations are for profit, but nobody pays any attention to how they can survive the attack.
The answer is that recall the trick. How? Taking a marketing campaign called a public apology, among other things, who do you think will pay?
Done found the solution to the problem, here is the army of consumers ready to forget.
In this perverse mechanism is not always the best corporate and starting to take an article that appeared in the reflection of just 24 hours.
The Nike case marked a turning point in corporate strategies aimed at helping a company to resolve in a positive and socially responsible for the scandals in which they are involved. Allegations similar to those leveled against Nike have hit large corporations such as Disney, Mattel and Coca-Cola, and an even greater degree companies that sell products harmful to health such as tobacco giant Philip Morris.
scandal Nike, now well known to all on the exploitation of child labor and poor working conditions of "workers from overseas, thanks to an adequate dose of good intentions and aims at improving the working lives of themselves and been turned into memory and now it's all right. "
Unlike Coca-Cola has lost a customer as the New York University for not allowing che una commissione indipendente potesse indagare sulla questione Colombia e sindacalista ucciso, anche se qui da noi la cosa é già dimenticata.
Philp M. invece ha perso in immagine sponsorizzando una campagna contro il fumo tra i minorenni e pubblicizzando la campagna sul fumo degli adulti.
Alla fine qualche dollaruccio in meno, probabilmente avranno valutato che non cambia loro le cose... spiccioli.
